Wednesday, July 15, 2015

The Startup's Guide to Doing Keyword Research Like The Pros

As the owner of a new online business, one of your biggest challenges is likely cash flow. Unfortunately, the only solution to this problem (besides a generous influx of investor cash) is to start driving search engine traffic and generating revenue – fast.

And herein lies the classic catch 22: you can’t get your site ranking without hiring a professional SEO, yet you can’t afford to pay an SEO until your site begins ranking and making money.

So, what’s a startup to do?

In this post, I’ll provide you with a framework for doing your own keyword research, just like the pros. I’ll take you step by step through the process of finding relevant keywords and then analyzing the sites that rank highly for these terms. I’ll also show you exactly which tools the pros use, and explain how you can use them to find high value keywords to incorporate into your own site.

But first, let’s take a look at some important principles that will impact how you select the ideal keywords for your site.

The term sometimes brings to mind old-school SEO techniques like keyword stuffing or including hidden text on a page as a way of ranking. But when it comes down to it, keyword research – and the ensuing incorporation of those keywords into a site – is more about understanding and using the language and terminology your target market uses in search.
When you understand what words people are looking for, you can provide content that does a great job of covering these topics and themes.
Another important aspect of keyword research is competitive analysis. Analyzing the top-ranking sites for your keywords allows you to determine which keywords are actually realistic for your business. Without this critical step, you could find yourself wasting time and money targeting keywords that you never had a chance of ranking for.

Citation from Forbes :

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