Wednesday, September 29, 2021

What is Diminishing Musyarakah/ Musharkah

 

Diminishing Musyarakah/ Musharkah

Diminishing musyarakah or musyarakah mutanaiqisah is another form of musyarakah which was developed recently by the scholars. It is a musyarakah in which the Islamic bank agrees to transfer gradually to the other partner its (the Islamic bank’s) share in the musyarakah, so that the Islamic bank’s share declines and the other partner’s share increases until the latter becomes the sole proprietor of the venture. According to this concept, a financier and his client participate either in the joint ownership of a property or an equipment, or in a joint commercial enterprise. The share of the financier is further divided into a number of units and it is understood that the client will purchase the units of the share of the financier one by one periodically, thus increasing his own share until all the units of the financier are purchased by him so as to make him the sole owner of the property or the commercial enterprise.





Diminishing musyarakah has taken different forms in different transactions. Some examples are given below:

A. It has been used mostly in house financing. The client wants to purchase a house for which he does not have adequate funds. He approaches the financier who agrees to participate with him in purchasing the required house. 20 per cent of the price is paid by the client and 80 per cent of the price by the financier. Thus the financier owns 80 per cent of the house while the client owns 20 per cent. After purchasing the property jointly, the client uses the house for his residential requirement and pays rent to the joint owner for using their ownership in the property.

At the same time, the share of the financier is further divided in eight equal units, each unit representing 10 per cent ownership of the house. The client promises to the financier that he will purchase one unit after three months. Accordingly, after the first term of three months, he purchases one unit of the share of the financier by paying 1/10th of the price of the house.




It reduces the share of the financier from 80 per cent to 70 per cent. Hence, the rent payable to the financier is also reduced to that extent. At the end of the second term, he purchases another unit increasing his share in the property to 40 per cent and reducing the share of the financier to 60 per cent and consequently reducing the rent by that proportion.

This process goes on in the same fashion until after the end of two years, the client purchases the whole share of the financier reducing the share of the financier to ‘zero’ and increasing his own share to 100 per cent. This arrangement, among other forms of diminishing partnership, allows the financier to claim rent according to his proportion of ownership in the property and at the same time allows him periodical returns of a part of his principal through purchases of the units of his share. B. ‘A’ wants to purchase a taxi to use it for offering transport services to passengers and to earn income through fares received from them, but he is short of funds. ‘B’ agrees to participate in the purchase of the taxi. Therefore, both of them purchase a taxi jointly; 80 per cent of the price is paid by ‘B’ and 20 per cent is paid by ‘A’. After the taxi is purchased, it is employed to provide transport the passengers whereby the net income of 1000 ringgit is earned on a daily basis. Since ‘B’ has 80 per cent share in the taxi it is agreed that 80 per cent of the fare will be given to him and the remaining 20 per cent will be retained by ‘A’ who has a 20 per cent share in the taxi. It means that 800 ringgit is earned by ‘B’ and 200 ringgit by ‘A’ on a daily basis. At the same time the share of ‘B’ is further divided into eight units. After three months ‘A’ purchases one unit from the share of ‘B’. Consequently the share of ‘B’ is reduced to 70 per cent and the share of ‘A’ is increased to 30 per cent, i.e. from that date ‘A’ will be entitled to 300 ringgit from the daily income of the taxi and ‘B’ will earn 700 ringgit. This process will go on until after the expiry of two years, whereby the whole taxi will be owned by ‘A’ and ‘B’ will take back his original investment along with income distributed to him as aforesaid.




Both the Buyer and the Bank will each contribute towards the purchase of the home. For example, the Bank may contribute 90% and the Buyer 10% of the purchase price. Over a period of up to 25 years, the Buyer will make monthly purchase installments through which the Bank will sell its share (90%) of the home to buyer. With each payment installment, the Bank's share in the property diminishes while the Buyer’s share correspondingly increases. While the purchase installments are being made, the Bank will charge the Buyer rent for the use of its share of the property, the rent being calculated according to the respective number of shares owned.

Many see this as little different from a conventional mortgage, because, under both methods, monthly payments are made which may be similar in amount. However, unlike a conventional mortgage, where money is lent to help with the purchase of a property, the Bank makes its profit through the property's physical use via buyer occupation as a tenant. This is one of the fundamentals of Islamic finance whereby you can charge for the use of something physical, like a property, but you cannot charge for the use of money, because this is interest. The relationship between buyer and the Bank is also quite different.

Monday, September 13, 2021

E-commerce Sales Strategy

 


 

Sales Strategy

1. Micro-Target an Online Audience. E-commerce is basically about establishing a “territory”: defining and designing a site to reach an audience with a common interest or characteristic. Whatever your product or service, define your company’s niche markets that you can penetrate online with specialized offerings.

2. Personalize. Site visitors are demanding one-of-a-kind experiences that cater to their needs and interests. Technology is available, even to smaller players, to capture individual shoppers’ interests and preferences and generate a product selection and shopping experience led by individualized promotions tailored to them.

3. Create Content to Build Stickiness. Winning e-commerce deploys crowd-sourced content to make a site “sticky” for potential buyers. Amazon attracted millions of consumers by encouraging them to share their opinions of items like books and CDs. What is your strategy to help potential customers for your products or services find you via Google? Use keywords and meta tags to raise your ranking in search results.

4. Tailor the Browsing Experience to Target Segments. Brand-appropriate site design and well-structured navigation remain key ingredients for attracting an audience and getting them to come back. Provide an enticing browsing experience across online platforms. If you want to sell backpacks to college students, for example, use vibrant colors with a flashy design to evoke a sense of youth and adventure.

5. Integrate Across Channels. Create multi-channel offerings, enabling your consumers to experience your brand consistently, whatever their shopping method of choice. But be sure that products you are selling via different channels are sufficiently differentiated to account for price differences.

6. Invest in Mobile. Mobile commerce is growing at a rate of over 130 percent annually. If you lack a robust mobile commerce platform, you will see a dramatic drop off in revenue over the next several years. To stay competitive, you need to offer mobile-accessible services such as delivery status, real-time notifications, click-to-call, maps, and product information.

7. Tap into Logistics. To accommodate growth, you may need to tap the capabilities of third party logistics providers (3PLs) to manage a high volume of complex orders. Reverse logistics, the ability to handle returns and exchanges quickly and economically, is becoming a key differentiator. Same-day delivery and innovative fulfillment networks can be competitive advantages.




8. Consider Subscription Commerce. Subscription commerce takes several forms. In the replenishment model, a commodity item is sent to the customer every month. The discovery model is more promising. It offers a subscription to a curated experience that delivers new, hard-to-find, or customized items periodically to the customer’s doorstep.

9. Bypass the Middlemen. The Internet is enabling small companies to reach lots of consumers quickly. Manufacturers, including factories in China, are increasingly willing to work with small brands. They have discovered that small brands are more likely to introduce new products to market because they are less constrained by shelf space limitations and complex supply chains.

10. Offer a Seamless Experience Across Channels. Your sales will grow if you ensure that product availability, promotional strategies, and brand experience are consistent across all channels -- whether online, in-store, or on a mobile device. Implement cloud-based supply chain technology to gain visibility into your performance across all channels.

11. Curate a Proprietary Selection. Proprietary selection is a strategy that focuses on “curating” a narrow and deep assortment of products in a particular segment. These sites make merchandise feel exclusive due to the depth and originality of the assortment, the difficulty in finding the products elsewhere, and the power of customer communities.

12. Sell Internet-Only Merchandise. This is a strategy that builds an exclusive brand – with ecommerce as the core distribution channel. By offering goods that are not available elsewhere and selling them directly to the consumer online, you maintain much greater control over your margins.




3 Ecommerce Strategies to Increase Online Sales & Repeat Business

1. Excellent Customer Service

Providing your customers with service that goes above and beyond is essential—you must exceed the expectations of your visitors. When Zappos first launched, it was a brand unfamiliar to the average consumer. After driving visitors to their site through traditional marketing efforts, they went out of their way to show the visitor just how dedicated they were to ensuring incredible customer service, using text in bold letters that prominently represented their policies. As shown above, Zappos highlights their major selling points—fast and free shipping, and how easy it is to return a product for free if the customer isn’t 100% satisfied with their purchase. Zappos proved that with superb customer service, a company could be successful, and this core value that they were built on is still what they stand behind today. When it comes to trusting a business online, returning to that site, and even recommending that site to peers, studies have shown that customer service is the first and foremost factor.

2. An Easy-To-Use & Clean Website

I mention this time and time again when talking about website design because it’s not something that should be taken lightly—your website must be responsive. A responsive design ensures that your site renders appropriately on all devices and platforms. Without this type of design, you’re likely to experience a high bounce rate due to poor usability when customers access your site from their mobile devices. Whether it’s excessive zooming in or zooming out, button sizes that aren’t appropriate for the screen, or other rendering issues, this can be detrimental to the user experience. In order to be strategic when reaching your customers, it’s critical that your site be optimized for whatever device they may be using.

3. Understand Your Customers & Market to Them Accordingly

Knowing who your customers are and following up with them appropriately is important. Most companies don’t truly know their customers, and fail to track which are frequent purchasers and which are one-time buyers, along with other insights related to purchase behavior. Existing customers shouldn’t all be marketed to in the exact same way. Marketing tactics should be used that reflect individual purchasing patterns based on historical onsite behaviors. If you have loyal customers that make purchases more regularly than the average customer does, serve them with special promotions or exclusive offers. Going out of your way to show that you value your customers is crucial. Take the time to understand who is purchasing and what segment they fall into. Perhaps one customer is ideal for a certain product line based on past behavior, or maybe they purchase the same product time and time again—whatever the behavior, implement follow-up marketing tactics that reflect this understanding. Your existing customers are the lowest cost-per-acquisition (CPA) for new sales. You spend money driving new leads to your site, so when you acquire a customer, you want to retain them. Marketing tactics should reflect your understanding of particular segments within your audience and convey how much you value them as customers.

A Strategic Approach to Improving Ecommerce Business

For any brand within the ecommerce sector, generating online sales and maintaining a loyal customer base can be difficult. Without the support of strong customer service, diligent marketing tactics that are tailored to individuals, and a user-friendly website design, accomplishing business goals is near impossible. Keeping your customers and their needs as the primary focus of all

 

Thursday, September 9, 2021

Customer Service and Communication is Key to Success of Online Business

 


5 Ways to Take Charge of Your Ecommerce Customer Service

Providing exceptional customer service is an essential part of every ecommerce business.

Let’s answer the call!

The Importance of Multi-Channel Customer Service

It’s important to understand that providing an exceptional service experience in a timely, professional manner is critical to the success of your business long term. Multi-channel customer service is a strategic way to manage all customer related questions about your business. You can take advantage of email, social media, phones and many other platforms to do this.

By taking advantage of different tools, you can make sure that you’re able to cover all of your bases through multi-channel customer service.

In this post we’ll go over a few different channels interact with your customers. Not all are necessary when just starting out as a small ecommerce store, but it’s important to know which ones are available should you look to expand your support channels with your business.




Here’s what we’ll take a look at today:

·       Email

·       Social Media

·       Live Chat

·       Helpdesk

·       Phone Support

Our main goal with using these different channels is to be able to deliver to our customers in hopes that they’ll return as a repeat buyer, or share their experiences with friends, family and social networks.

What is a WOW Experience?

1. Use E-Mail Support as a Simple Form of Contact

Providing an email contact for your customers is the easiest way to get started. Often if you’re dealing with a few requests per day, it can be tough to work with threaded conversations, and you may forget to respond to a customer’s question.




Delivering a WOW experience via email: make it easy for your customers to contact you by adding a contact page to your store. Be sure to have a separate email account for support related requests.

2. Communicate with Customers on Social Media

It offers a form of interaction with customers who are either asking about your product or business.

Of all of the different forms of social media, one of the most effective forms of providing social media support is through Twitter.

Delivering a WOW experience on Twitter: be as active and responsive as you can across all of your social media accounts. Make an effort to answer any questions in under an hour.

3. Instantly Communicate with Customers Using Live Chat Services

Adding live chat functionality to your ecommerce store is a great way to let your customers get in touch with your team. If you can, always have someone available to answer any immediate questions by being online during regular office hours.

Delivering a WOW experience on live chat: try and find a service that lets you be mobile and still answer live questions. If that’s not an option, get started with a live chat platform that doubles as a contact form on your storefront so no requests are missed.

4. Use a Helpdesk Center as a Community FAQ

Having an online helpdesk where your customers can go to see commonly asked questions can be extremely helpful to you as a ecommerce store owner. Not only will it answer the customers question(s) quickly, but it will also help to mitigate support debt.

Delivering a WOW experience with a Helpdesk: build up an online portal that acts as a forum, contact area, and frequently asked questions page to help mitigate support debt.

5. Take Customer Calls with Inbound Phone Support There are a lot of great advantages to offering quality, personal phone support:

It’s a great way to learn: Especially early on in a new business, there’s no better way to understand your customers than by talking to them directly.

Faster service: Few things resolve an issue or get a question answered faster than a phone call.

Easier to build rapport: Talking directly with a person allows you to build a rapport and then turn a potential lead into a life-long customer.

Builds trust for high-priced items: Selling $4,000 diamond-studded fingernail clippers? You’d better have a phone number! The more expensive the items, the more likely your customers will want to talk to you before pulling the trigger.

Delivering a WOW experience over the phone: set designated office hours that customers can reach you for a phone call. If you can, try finding a service provider that acts as a call forwarding and voicemail provider as well.

 



Advertising and Promotion: Discuss the channels used to reach out to customers

Social Media – Building Success Story

Initial Promotion

The initial launch is a very critical time. The opening of the website and the launch of the services need to be done with a loud sound. With web and app based services. There are certain tools and platform which needs to be taken into consideration. Social Media plays a key role in performing the launch of the services and getting in likes, hits, viewer, followers and last but not the least THE CUSTOMERS.




The TARGET

And further 20% of which are expected to be our initial clientele that will go ahead by shopping from the website.

FB - Promotions

The FaceBook (FB) promotion is an essential medium for attracting buyers as it has a huge global presence is linked to various other mediums of marketing as well. Creation of page and account on Instagram is an essential feature to be used.

Key promotion strategy for FB

Facebook fan page set up and design

Targeted audience acceleration strategies

Content generation and moderation

Regular reporting on all KPIs

Facebook Advertising Management

An Initial budget for the First month is estimated to be $12,510. The split for which is as follows:

Instagram

Tailored Instagram services

Create your page

Set up and/or customize

One or more post per business day with pictures provided by client

Monitor and respond to follower interaction (comments, photo/video tags) once a day

Post 1 – 2 interactions per day

Add new followers weekly

Link Instagram account to Facebook page – Twitter only by request, or live events.

Google – Promotion

Google is now a days being used as synonym to search, which is a key factor and tool for promotion for any business. Google Ads is an essential tool for marketing not only the website and mobile app, but also the products and services.

Advertise on Google

Ads will appear alongside or above Google search results, in sections marked "Sponsored links”

Pay only when people click on ads, and start and stop advertising anytime

Set ads to appear to potential customers searching in a particular city, region or country, regardless of whether they're searching on a smartphone, tablet, or desktop computer

Search Engine Optimization (SEO)

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

Searchandizing

The word is a combination of search and merchandizing. It is an electronic commerce term used to describe using your own site search to promote products when users search for certain keywords or phrases, akin to merchandizing a retail store for up-selling, cross-selling or promoting specific merchandise. Also called multi-faceted search. Creating the content of the website and the application with relevant tags for the products that will generate

Importance of SEO

90% online user uses search engine to find products and information. Your website will constantly feature on page one of the search results for terms that best describe your business Natural search receives 250% more traffic that paid search 1st page of SE results get at least 80% clicks

Benefits of SEO

Get more Customers to website, business and products Brand visibility, site popularity, Quality sales leads, active buyers.

Importance of The Power of Video Content

Consider that YouTube is the second largest search engine in the world, approximately 33% of all online activity is spent watching video content, and that 75% of users visit a marketer's site after viewing a video. Furthermore, four out of five internet users remember the video ads they watch online and 64% are more likely to purchase a product from an ecommerce site after watching a related video. Creating simple and viral video content that will lead to more hits and creation of community.

YouTube is Embraced Equally by B2B and B2C Marketers

One of the most fascinating findings in this study is that YouTube is used by 55% of B2B marketers, and 55% of B2C social media marketers who participated2.

Other Media

Besides the key media such as Facebook, Instagram, LinkedIn, Google, several other adhoc media will be used significantly in order to promote the website, app and products.

Twitter, Local newspapers, magazines, tele-marketing, web news portals (Arab times, zawya, layalina), Cinescape

SEO (Search Engine Optimization) will be used in order to received optimized results for achieving the desired sales target.

Other relevant apps like Kilshay, Pinterest

 

Thursday, August 26, 2021

What is Startup Branding

 

 

Marketing Strategy

 

Startup Branding Is Key to Success

For startups to grow with time and dominate respective markets, they will need to focus more on branding and marketing than investing in advertising.

“Brand is what people say about you behind your back,” “Startups should have a well-run website and a blog that not just talks about its success but also about its failures”.



 


“Those setting up startups should not sit and wait for a big idea. It is best to take a small buggy idea and create better versions of it,”

Branding is a common misunderstood aspect of running a business.

Most entrepreneurs believe that branding is simply creating a logo, or their company’s name. It’s true that your logo is a major part of your brand, but branding goes much deeper.

Your Brand Is Also Your Company’s Reputation and Tells Your Company’s Story.

That’s why startup branding is key to any company’s success.

·       Brands boost referrals

·       Branding reinforces marketing

·       Brands stick around




Keys to Successful Branding

Branding is a way to distinguish your product or service from the rest of market and create a perceived value in the mind of potential customers. However, branding is also important for small businesses that want to stand out in the market, and the keys to successful branding include knowing your target customers and making all your decisions with a focus on what's important to them.

Define Your Customers

Study Your Customers

Be Consistent with Your Brand Position

Create the Elements of Your Brand

Create a brand personality -- traits you want your business known for -- and, if you have an established business, a brand story that shows how your business' history adds value and credibility to the brand. Also, create the physical elements that make up the brand, including your logo, business tagline, colors, fonts, imagery and other physical elements used in marketing and presenting your brand. These physical brand associations should reflect your brand promise and all your brand traits, and also support your brand position.

Market Your Brand

Key Reasons Why Branding is Important

You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all components of their business to succeed can be a bit more difficult than deciding exactly what colors best represent their brand mission.




Branding provides a competitive advantage

Brands provide a stable asset.

Brands provide economic value

Brands set expectations

At the heart of branding is the promise that is made by the organization to the audience. The brand promise tells the audiences who you are, what you believe in, and what unique value you provide. The ability to fulfill your promises at every stage of the relationship is the defining factor for most organizations success or failure. When promises are broken the reputation of the organization is called into question, and the brand suffers. When brand promises are kept, audiences respond with loyalty and affection.

Create the right tagline.

What is the emotional reaction you want your audience to have when engaging the brand and what do you want them to remember?

Stand out from the crowd. T

Think about who your audience is.

Develop your company culture.

And then do all your hiring and you’re on boarding with this culture in mind.

Be patient with your brand.

Take on every new outreach initiative with care.

Be consistent. Think of your outreach as being interconnected, like a body.

Get help. Branding isn’t easy.

Put people first. The brand is more than the company.

 


Premium Pricing Strategy

Pricing is a major element of marketing any product, and it is vitally important to set the right price. A price that is too high or too low for the target market can seriously affect sales. Premium pricing can use for several purposes. A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market or when the seller cannot save on costs by producing at a high volume.

Premium pricing can also be used to improve brand identity in a particular market. This is called price-quality signaling, because the high price signals to consumers that the product is high in quality. Competition

Brand awareness

Some brands can continue to charge a premium price because their entire brand image is based around premium. Unique products usually have the best chance of commanding premium prices.

The first step is to understand that in the so-called luxury market, there are three possible strategies, which I named in my book as luxury, fashion and premium. The difference between these three strategies is huge. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage a brand, the difference is pivotal. In fact, if you decide to implement a fashion or a premium strategy, the classical marketing styles works pretty well. But if you decide to implement a luxury strategy, you need to reconsider all the aspects of your marketing management.

The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, manmade, small series, prestigious clients, etc. The premium strategy can be summarized as “pay more, get more.” Here the goal is to prove -through comparisons and benchmarking- that this is the best value within its category. Quality/price ratio is the motto. This strategy is, by essence, comparative.

Here are six factors that will influence your ability to establish and maintain premium price position and reap the rewards:

Become a Premium Provider. Identify the features that would be considered high-end on the value scale, and then highlight those crucial elements in your marketing. Resist the urge to offer a basic service level or baseline product. Stick with the premium level of service if you plan to maintain your premium pricing strategy.

Define Your Value. Help your customers understand why your prices are higher. If you know how competitors are undercutting your prices, and you feel the competitors' lower cost equates to poorer quality or service, explain this difference. In other words, don't hide your price; instead, explain your value to the customer, and be prepared to demonstrate the ROI associated with your service or product.

Go the Extra Mile. You'd be surprised how many business owners declare they offer superior service simply because their people are friendly. Successful companies have more than friendly employees.

Don't Sacrifice Price, Even When Times are Tough. Just explain why your product or service is worth the investment, but be a little flexible for long-time customers.

Don't Play the Lowest Price Game. Weaker competitors are quick to cut prices to earn business. Don't play their game.

Project Financial Stability. A colleague told me about his expensive dilemma. He needed to replace his entire home air conditioning system. He asked two local companies for estimates.