The story started when a young man named Gaurav Dahake had to buy an iPod for his friend whose birthday was arriving. He turned on his computer and three frustrating hours later, he had bought an iPod which ironically was delivered after the birthday. Gaurav also realized that he could have had a better deal if he had bought the gift from a different source. This experience kept nagging him and he got together with friend and developer Prashant Singh to solve this customer pain-point. And thus was born BuyHatke, an online product and price discovery service. They soon got their UI UX expert in Srikanth Sethumadhavan as well, and the ball was set rolling.